Bernstein Buys Impact Direct

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Bernstein-Rein Advertising has expanded its capabilities into direct marketing by acquiring crosstown agency Impact Direct Marketing.
Impact’s expertise will be a “big asset” for the Kansas City, Mo., shop, which previously had no independent direct marketing division, said president and chief executive officer Bob Bernstein. The agency has traditionally relied upon its general creative staff and subcontracts to handle direct marketing chores, he said.
“This strategy brings great benefit to our current agency clients and offers Impact clients the opportunity to take advantage of the services that the agency offers,” he said.
The deal was spurred by Impact’s relationship with Insight Marketing Communications, a database group that Bernstein-Rein acquired last year.


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