Bernstein Adds NationsRent

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Bernstein-Rein Advertising in Kansas City, Mo., has picked up advertising duties for entrepreneur H. Wayne Huizenga’s latest venture: heavy equipment rental company NationsRent.
The company, backed by Huizenga and controlled by his son, H. Wayne Huizenga Jr., rents bulldozers, backhoes and other heavy equipment to contractors and construction companies around the country. The company plans to expand its national presence through acquisition of competitors.
Bernstein-Rein’s initial task will be to develop a national brand identity for the startup, said agency president Bob Bernstein.

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