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BOSTON Cronin & Co. said it has been hired to develop a multimedia campaign for Bernie’s, a family-owned audio, video, appliance and bedding chain with 14 locations in Connecticut, Massachusetts and Rhode Island.
The Enfield, Conn.-based client, which has been in operation since 1947, had previously handled its promotional efforts in-house.
“As a family-owned business, we understand the culture and competitive challenges a company like Bernie’s experiences,” said Bill Cronin, CEO of the Glastonbury, Conn.-based independent agency.
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