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NEW YORK Bernardo Fashions will launch a print campaign this fall to support its new machine-washable suede garments made with 3M Scotchgard Protector. Co-branding with 3M and an ongoing promotional effort with Woolite Fabric Wash enhance the effort.
Print via Chillingworth/Radding in New York will run in lifestyle publications including O, InStyle and Vogue through November. The company is planning its first spring campaign for next year.
Support also includes direct mail, point of purchase and a gift with purchase.
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