Berenson Joins Starmark

Starmark International has named Bill Berenson executive vice president of client services. Berenson, 47, joins the Fort Lauderdale, Fla., shop with 20 years of industry experience, including 11 years as managing director and principal of San Francisco-based Landor Associates, where he managed corporate image and identity programs for clients including Intel, Doubletree Hotels, Hitachi and Caterpillar. Most recently, he was a partner with venture capital firm Tech Inspirations in Toronto and its spinoff, Numbers@work, where he created brand names such as EcoSynthetix, FullMetrics and XBox.