BE&P's Payless Work Has Shoes for Every Mood

Agency’s First Work for Retailer Targets Pre-Teens and Adults
CHICAGO–Barkley Evergreen & Partners positions Payless ShoeSource as a place with shoes for every mood in its first work for the discount retailer.
The campaign, also the first work overseen by new BE&P Advertising president and chief creative officer Brian Brooker, touts Payless’ selection of inexpensive shoes with the theme, “Shoes for whatever.”
“We wanted to expand [the theme] to encompass every aspect of your life,” Brooker said.
Back-to-school spots that break this week show children and preteens with supers that relate the shoes to their lives.