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Barkley Evergreen & Partners was awarded advertising and marketing duties for Snack Brands, a division of Houston Harvest Gift Products.
The Snack Brands name may not be well known, but the brand names it licenses to sell its flavored-popcorn snacks certainly are: Pizza Hut, Cheez-It, Tabasco and Kellogg.
The Kansas City, Mo., shop will handle creative, media, public relations and sales promotion for the Franklin Park, Ill., company.
“BE&P has a tremendous opportunity to use our consumer products experience in helping to develop a brand identity for Snack Brands,” said agency chairman Bill Fromm.
Billings were not disclosed.
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