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CHICAGO Independent agencies Barkley Evergreen & Partners and DiMassimo Advertising have teamed up in an attempt to bridge the divide between people with opposing political views in the country.
Red Blue Project is a new public service program that attempts to discourage sociopolitical stereotypes based on political affiliation, said Brian Brooker, chief creative officer of BE&P in Kansas City, Mo. The idea came from agency senior copywriter Phil Gable, who expressed his frustrations with the current political climate to Brooker.
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