Ben & Jerry's Comes In From The Cold At Mckinney

WASHINGTON, D.C.-Ben & Jerry’s Homemade Inc., a brand that has become a synonym for socially conscious but sinful indulgence, has dished out its in-house advertising account to McKinney & Silver of Raleigh, N.C., without a review.
Previously, Ben & Jerry’s handled the entire account in-house. In 1996, the ice cream maker alloted less than $1 million on advertising, according to Competitive Media Reporting. In the first seven months of 1998, however, it has spent $2 million, primarily in print.
Ben & Jerry’s has not yet employed television, although the client said it is looking into that possibility.