BELTS, BEEPS AND BUCKS

LatinWorks Marketing, a 10-month-old Hispanic marketing agency, recently landed four new accounts.
The new clients are Jack Daniel’s Whiskey, Ericsson Mobile Communications, California Capital Mortgage and Texas Tomorrow Fund, the state’s pre-paid college tuition program.
“It goes to show that companies have been wanting to change their marketing approach.
. . . We’ve recognized a need in the industry and have responded with a different and powerful integrated approach,” said Manny Flores, LatinWorks co-founder and managing partner.
The agency, based in Austin, Texas, with an office in Los Angeles, was formed by Flores and partner Alejandro Ruelas.
For Jack Daniel’s, LatinWorks will develop sales promotions for Florida, Texas and California.