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BELTS, BEEPS AND BUCKS

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LatinWorks Marketing, a 10-month-old Hispanic marketing agency, recently landed four new accounts.
The new clients are Jack Daniel's Whiskey, Ericsson Mobile Communications, California Capital Mortgage and Texas Tomorrow Fund, the state's pre-paid college tuition program.
"It goes to show that companies have been wanting to change their marketing approach.
. . . We've recognized a need in the industry and have responded with a different and powerful integrated approach," said Manny Flores, LatinWorks co-founder and managing partner.
The agency, based in Austin, Texas, with an office in Los Angeles, was formed by Flores and partner Alejandro Ruelas.
For Jack Daniel's, LatinWorks will develop sales promotions for Florida, Texas and California. The agency will create marketing materials and provide promotional support for Ericsson in Mexico.
With the Texas Tomorrow Fund, LatinWorks will join Fellers Marketing & Advertising and Amistad Media to develop a marketing campaign for the fall enrollment period. For California Capital, the shop will create branding strategies for both the general and Hispanic markets. --J. Dee Hill