Belmont to Quarterback Millsport

DALLAS Millsport, the sports sponsorship consulting and activation agency of The Marketing Arm network, has named Daniel G. Belmont president. Belmont also will hold the CMO title at The Marketing Arm, the agency said.

Previously, Belmont served as president of Carat Specialist Communications Group, a division of the media services holding company that focuses on vertical markets, new media disciplines and experiential marketing programs. He brought Carat to the world of experiential marketing via a series of launches and acquisitions throughout his seven years at the media services company, including the purchase of Velocity Sports & Entertainment by Carat’s parent company, Aegis Group, the agency said.