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At Least 3 Shops Contend for Boston Beer Project
BOSTON–Boston Beer Co. is talking to a select group of agencies about a broadcast project it needs turned around quickly, calling into question the beer maker’s status with roster shop Carmichael Lynch.
“I wouldn’t call this a full- scale review . . . and the process is definitely closed,” said Boston Beer representative Sally Jackson. Among the agencies in contact with the brewer are Hill, Holliday, Connors, Comopulos and Arnold Communications, both Boston, and Gotham, New York, Jackson said.
A decision is expected by next month.
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