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Bundles Creative, Media Components of Account at WestWayne
ATLANTA–Bypassing a review, BellSouth Mobility has consolidated the creative and media portions of its account at WestWayne. Annual billings are estimated at $10 million.
WestWayne had shared the Atlanta telecom’s mobility ad chores with Long Haymes Carr of Winston-Salem, N.C. BellSouth’s continuing push to consolidate business and reduce costs, however, led to LHC being dropped from the agency roster, which once numbered 16.
“Basically, this came from out of nowhere,” said Chuck Otto, senior vice president and group account director at WestWayne in Atlanta.
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