BellSouth Continues Consolidation

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Telco Contacts Shops for $120-150 Mil.-Plus Planning Business
ATLANTA–Continuing its drive toward consolidation, BellSouth is conducting a review of the media- planning portion of its business, now split among roster shops. Billings are estimated at between $120-150 million.
Last week, BellSouth shops received RFPs that spelled out the review process, the client confirmed. The review is being managed by Marci Raible, director of media at the Atlanta telco. “It’s one more step in our strategy of consolidation, cost reductions and enhanced effectiveness,” explained a company representative.
All told, BellSouth uses more than 12 shops for above- and below-the-line duties.





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