A BellSouth Bows Corporate Image Campaign
NEW YORK--BellSouth this week launches a corporate image campaign that repositions the Atlanta company as a progressive, technologically savvy provider of communication services, sources said. Six TV spots from Merkley Newman Harty here have been produced initially. A tagline was not available, but sources said the tone and style of the work was a departure from the previous "Chatsford" campaign. The ads were shot in Los Angeles with a budget that will substantially top last year's $21 million, according to sources. MNH and the client declined comment.
A McKinney Wins Ad Work for Merged Parent
ATLANTA--Recently merged Whittman-Hart & USWeb/CKS, a global Internet service, has chosen McKinney & Silver and VSA Partners to handle advertising and branding, respectively. McKinney, the Raleigh, N.C., ad arm of the client, is charged with developing a global program to foster an understanding of the new organization's brand. Chicago's VSA is privately held. Sources said billings for the combined account would approach $50-60 million. The merged Chicago-based company will announce its new name March 23.
A 'Truth' Puts Dent in Florida Teen Smoking
ATLANTA--Teen smoking continues to decline in Florida, according to a survey of 20,000 students conducted by the state's Department of Health. For middle school students, cigarette use has dropped from 15 percent in 1999 to 8.6 percent in 2000, a 43 percent reduction. For the same period, high school figures fell from 25.2 percent to 20.9 percent, a 17 percent reduction. Since Miami's Crispin Porter & Bogusky began its "Truth" advertising campaign in 1998, cigarette use has declined 54 percent among middle schoolers and 24 percent among high schoolers.
A SMC Opens Division in Northern Virginia
ATLANTA--Siddall, Matus & Coughter has opened a new office in Northern Virginia to provide e-commerce consulting services. Patricia Woolsey, formerly chairman of the Fairfax County (Va.) Economic Development Authority, will lead the Tysons Corner division of the Richmond, Va.-based SM&C.
A Turner Fernandez Plans San Francisco Office
ATLANTA--Turner Fernandez Turner here will open a San Francisco office, primarily to service its new client, Simpata, in nearby Alameda, Calif. The operation will be headed by Elisabeth Mowris, previously an account executive at Folio Z in Atlanta.
A Luckie Is Alabama Silver Medal Recipient
ATLANTA--Robert E. Luckie III received the Silver Medal, honoring lifetime achievement, from the Birmingham, Ala., affiliate of the American Advertising Federation. He is president of Birmingham's Luckie & Co.
A Brighthouse Confirms Buyback From Omnicom
ATLANTA--"Ideation Corporation" Brighthouse here confirmed the completion of its buyback from parent Omnicom [Adweek, Feb. 7]. Terms were not disclosed.