Bell's TV Debut Honors Armed Forces

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DALLAS Bell Helicopter’s first television spot in its 65-year history will premiere during the Armed Forces Bowl this Saturday.

The spot from TM Advertising in Irving, Texas, entitled “Yellow Ribbons,” will play nationally on ESPN. Support will include print, online, out-of-home and in-stadium signage. Yellow ribbons are symbols of support for U.S. troops serving in Iraq and Afghanistan.

The ad, in 60- and 30-second versions, depicts yellow ribbons in locations ranging from rural roads to the National Mall in Washington, D.C.



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