Bell Takes On Frito-Lay at TL

It may not match the thrills found in the Tom Clancy novels he loves to read. But when it comes to marketing, John Bell believes the promotions arena is where the action is.

“[Advertising is] still a passive medium,” said Bell, 38, who has joined promotions specialist Tracy Locke as a client service director, one of four at the Omnicom Group agency. “But if I’m in a store, that’s the last place we can create a change of action.