Bell Brings Advergaming to Jeep

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DETROIT — DaimlerChrysler’s Chrysler Group is launching the “Game Zone” on Jeep.com with the goal of strengthening brand awareness, increasing customer loyalty and driving more visitors to the site.

The initiative was led by Jeff Bell, vice president for Jeep marketing, who in his former position of vp of marketing for all of the Chrysler Group, facilitated the development of several similar projects for the Chrysler brand.

The strategy for the interactive projects is developed by BBDO, Troy, Mich.;



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in