Bell Atlantic Job in Play

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Arnold, Lord Pitch Long Distance Business
NEW YORK–In preparation for its entrance into the long-distance slugfest, Bell Atlantic is considering preliminary ideas from two roster shops on the positioning of its new offering, sources said.
The Lord Group in New York and Arnold Communications in Boston have presented some “strategic ideas and creative concepts,” according to sources. However, the client has neither discussed a time frame with shops nor approved any work.
Billings have not been determined, but the big long distance players typically spend more than $200 million a year on advertising.





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