Beldings Cheer Ground Zero

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ESPN2 Night “Knowledge’ Ads Bowl Over the Judges
LOS ANGELES-A round, fuzzy “Knowledge” animal took home top honors at last week’s 33rd Annual Belding Awards.
Ground Zero, Marina del Rey, Calif., captured the prized Sweepstakes Award for its creepy ESPN2 Night “Knowledge” campaign, which depicted a sports-obsessed young man and his growing sphere of knowledge, personified by a faceless, furry grey pet. The shop also captured the most Belding bowls, a total of six, for its work for ESPN2, ESPN, ESPNews, Genesee Brewing Co.




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