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ATLANTA MasterCard is allowing the Florida Department of Community Affairs to use its “Priceless” campaign to encourage the state’s residents to prepare for the upcoming hurricane season, the company said.
The Purchase, N.Y., company is providing a print ad to the state and buying space for it in newspapers in Tallahassee, Miami, Fort Lauderdale and West Palm Beach, Fla. The effort will begin running on May 21 and continue until June 1. (The state legislature recently declared that time period a tax-free holiday for the purchase of materials related to hurricane preparedness.)
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