Behold: Almighty Opens Its Doors | Adweek Behold: Almighty Opens Its Doors | Adweek
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Behold: Almighty Opens Its Doors

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BOSTON A quartet of former Euro RSCG 4D employees have formed a new agency here, which they have christened Almighty.

The four partners are: Christopher Smith and Joe Polevy, both creative directors; Ian Fitzpatrick, multimedia director; and R.J. Evans, design director. At the Boston office of Euro RSCG, Polevy, 40, and Smith, 36, served as creative director and associate cd, respectively, while Fitzpatrick, 30, was a multimedia director and Evans, 31, a senior art director.

"By bringing our collective experience into a smaller organization, we can offer high-level services to a wide range of clients in a more cost-effective model that maximizes return on every marketing dollar spent," said Fitzpatrick.

The four partners left Euro RSCG, a unit of French holding company Havas, in order to run a more entrepreneurial business, he said.

The principals said the shop would work on efforts across all media for mainly consumer-focused clients; they also hope to host art exhibits and music performances in their office space.

Almighty launches with several programs underway, including the development and launch of the SportsMax insurance brand, which specializes in actions sports events and promoters, as well as various marketing projects for Audi, Puma and Staples.

Regional startups in recent years have generated mixed results. McCarthy Mambro Bertino and Modernista!, both in Boston, have emerged as notable players with national clientele and high-profile campaigns. Several others (Make, Rattle Advertising, Small Army and Velocity Advertising) remain viable but have failed to break from the pack. A few agencies (most notably the short-lived branch office of Interpublic Group's Deutsch in Boston) soon closed their doors.