Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In Bartle Bogle Hegarty’s new Levi’s spot, which broke last week, a dog chases down a woman, pulls off her jeans and returns them to her boyfriend. The simple plot was made more complicated by one diva on the three-day August shoot in Los Angeles: the dog. The canine—a mutt selected from hundreds for the Traktor-directed spot because of his temperament and look, says Thomas Hayo, group creative director of the New York shop—was standoffish on set.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in