Behind The Scenes | Adweek Behind The Scenes | Adweek
Advertisement

Behind The Scenes

Advertisement

How do you get Ty Montague, Lee Clow, Bob Scarpelli, Tracy Wong, Eric Silver and Alex Bogusky in the same room? You can't, learned Crispin Porter + Bogusky art director Kat Morris, who created this year's Andys call for entries with the help of Photoshop. The piece shows the creatives lined up to kiss Bogusky's ring—the Andys award he created last year. Morris hit five cities in four days to shoot each creative, then edited them together. The highlight? "I got chills when I met Lee Clow," says Morris. Bob Scarpelli was "cracking jokes, kind of, 'Where am I going to be in line?'" The pace provided challenges, like shooting Clow on a basketball court in lieu of a conference room, but "there was nothing that was disastrous," Morris says. "We managed to get on every plane."