Beema Inc. aims to make procuring rich media a much quicker, and less expensive experience for companies, by opening an online rich-media store at its Web site.
Co-founder and president Steven Toy said one of the things that makes rich media so difficult to obtain is the high cost and considerable lead time needed to create completely original rich media.
Beema hopes to make significant inroads into the rich-media market, which Beema has been a part of since 1997, with its new online store. With the store, which offers rich-media templates that businesses can customize, Beema hopes to attract medium and small businesses that are typically priced out of using rich media.
From Adweek's Technology Marketing magazine