A Bee in Swirl's Bonnet

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




S.F. Shop Bringing Ubi Soft Game to U.S. TV
SAN FRANCISCO– Swirl this week breaks the first-ever TV campaign in the U.S. for France-based video game publisher and developer Ubi Soft Entertainment.
The 30-second spot, which breaks Nov. 27, introduces “Buck Bumble,” a new game for Nintendo 64 starring a no-nonsense, gun-toting, muscle-bound cyborg bee.
The spot opens with a spider crawling around on the screen’s white background. A little girl is heard singing a parody of the classic children’s nursery rhyme “Itsy Bitsy Spider.”





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in