BECK'S BEER

Beer commercials generally show beer and people. Often, this is one element too many. We like the beer; we have our doubts about the people. Think of it this way: It’s a sobering experience to join friends (let alone strangers) who are several beers ahead of you, and that’s the sense we get from the typical camaraderie-plus-beer vignette. Beck’s is wise to reduce humanity to a purely typographical presence as the screen shows bubbles rising through a green glass bottle.