Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK U.K. social network Bebo has signed 22 media companies as partners to add content in the hopes of increasing its audience engagement.
Its roster of global partners includes the BBC, CBS, ITN, MTV, Sumo TV, Turner Broadcasting and Yahoo!
Bebo is calling the program Open Media, allowing media companies to join without going through the licensing negotiations process.
Media partners can distribute their content through their own video players, which carries over the advertising attached to their content.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in