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Beaupre Adds Netspoke for PR

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BOSTON Beaupre & Co. said it has added Netspoke to its roster for public relations chores.

Beaupre in Portsmouth, N.H., a unit of Omnicom Group's Brodeur Worldwide, will help the client compete against better known players such as Microsoft and WebEx in the Web and audio conferencing services space. Work will consist mainly of outreach to business and high-tech media and analysts.

"We are at the point in our corporate growth where we need to elevate our brand awareness and differentiate ourselves in a very competitive market," said Netspoke president and CEO Scott D'Entremont. "Beaupre's proven methodologies combined with its outstanding track record for driving results made it the clear choice for Netspoke. We choose our partners based on similar cultures, chemistry and a can-do attitude, and Beaupre met those criteria."

Based in Woburn, Mass., Netspoke markets a variety of Web and audio conferencing services.