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Wandering around Venice Beach one recent Sunday, digital camera in tow, a team from DGWB Advertising was hunting for weird-looking guys to use in a print ad for CD labels from Avery.
The ads, set to run in Rolling Stone, GQ and Spin, use smiling men who, safe to say, aren’t models. Each holds a CD with a funky-looking label to convey the message that the label should be as unique as the listener.
“I was kind of afraid to just go up to guys and ask if I could take their picture,” admitted art director Andre Gomez.
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