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As unwelcome as advertising in a movie theater can be, there’s one spot most cinemagoers will applaud. Created by BBDO and post-production house R!ot Atlanta, a commercial for Cingular Wireless serves as a reminder—and a warning—to film patrons who “forget” to turn off their cell phones.
The 30-second ad by art director Lee Dayvault and copywriter Matt LeDoux from the Atlanta Omnicom agency launched this month at Loew’s, Star Cinemas and Magic Johnson Theaters nationwide.
As part of the Atlanta-based client’s image campaign, the spot begins with a view of a theater.
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