Be a Doll—Try Crunch Fitness

NEW YORK Crunch Fitness, the gym that once showcased people in their underpants, has gone in a different but no less offbeat direction in its latest campaign.

The client’s first work from Mother since the independent shop added the account last year features doll-like vinyl characters in unusual situations.

In one ad, a young man rears back, preparing to fire a red ball at a placid bearded hippie type. The copy reads, “Rod is always happy to teach someone dodgeball.”

Paul