BDDP Forges Mexican Alliance | Adweek
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BDDP Forges Mexican Alliance

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PARIS - BDDP has created an association with Mexican agency G.I.C. Publispana/Mexico City. The agency will now be called Publispana/BDDP and will service such clients as Sharp, Singer, Neutrogena and Sky-Tel. Plans will eventually call for BDDP to take an equity stake in the Mexican shop.
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