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BBL Advertising is scaling back its relationship with troubled videoconferencing firm PictureTel.
The Acton, Mass., shop will continue to work for the client on a project basis, creating trade campaigns for various products, but no longer considers itself agency of record, said BBL president Barbara Sabran.
PictureTel’s continued financial woes and its inability to focus on a unified corporate advertising strategy are believed to have sparked friction between the two parties.
Sabran declined to disclose why the three-month relationship soured.
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