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NEW YORK Bartle Bogle Hegarty has landed U.K. ad duties on Vodafone after a roster shop shootout against incumbent JWT, BBH has confirmed.
Estimated account revenue is $4-5 million. In the U.K., Vodafone spends more than $90 million annually in measured media.
Going into the pitch, BBH in London handled lead global brand image duties and JWT created local ads on a market-by-market basis. WPP Group’s JWT remains on the roster for some 20 markets outside the U.K.,
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