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NEW YORK The City of New York has selected Bartle Bogle Hegarty following a review to help drive tourism through marketing, sources said. Estimated billings are $15-20 million.
BBH, which is 49 percent owned by Publicis Groupe, competed against Interpublic Group’s Lowe and Havas’ Arnold, said sources. The New York offices of each shop made presentations to city marketing executives about two weeks ago and the city picked BBH this week, according to sources.
BBH referred calls to the office of New York City marketing chief George Fertitta, who could not immediately be reached.
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