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Bartle Bogle Hegarty here has scored its first Super Bowl gig for a new client, Angeltips.com, which is spending a hefty portion of its $10 million marketing budget just to get in the game.
The shop won, without a review, TV and print advertising duties for Angeltips, a Web startup that will offer investors tips on fledgling companies and initial public offerings.
Angeltips has purchased a 30-second berth in the fourth quarter of the Super Bowl, as well as a spot in the pregame show, for $2 million.
“Our baseline credibility begins at the Super Bowl,” said Steve Fu, president and CEO at Angeltips, New York.
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