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NEW YORK Unilever today said it has awarded global strategic and creative duties for its Omo detergent to Publicis Groupe-backed Bartle Bogle Hegarty following a review. Billings are estimated at $250 million.
London-based BBH won the $100 million British Airways account on Tuesday [Adweek Online, Oct. 11].
BBH competed for Omo against WPP Group’s JWT and Interpublic Group’s Lowe.
Previously, the Omo business was split between Lowe and JWT, with the former handling roughly two-thirds to the latter’s one-third.
Keith
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