Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ericsson has selected Bartle Bogle Hegarty in London to handle its $100 million global ad account, after a review, sources said.
While the business will be driven out of London, BBH will draw on the resources of sister shops within Bcom3, its parent company. The selection came after a review that involved incumbent Young & Rubicam, London and New York; Abbott Mead Vickers BBDO, London; and TBWA Worldwide, London and New York.
Pitches took place in December and Y&R was subsequently cut [Adweek, Jan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in