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NEW YORK Charged with creating a tactical campaign touting Match.com’s promotion with CBS reality-dating TV show Cupid in a few weeks, Bartle Bogle Hegarty kept it simple for its first work for the client.
Three spots, which began breaking July 30 and are appearing during Cupid telecasts, feature profiles from the Match.com Web site with photos that come to life and speak to each other. In one commercial, a woman with the handle “Dreamer” talks to “Shy girl,” which is the profile below her.
“Um,
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