David Terry, interim head of planning at Bartle Bogle Hegarty in New York, has accepted the post of director of planning at Omnicom Group's TBWA\Chiat\Day in New York. The Texas native has worked at agencies known for the discipline: Ogilvy & Mather, Merkley + Partners and most recently BBH, under global planning chief Emma Cookson.
But it wasn't just Terry's résumé that impressed Brett Gosper, president of TBWA's New York Group, who over the course of three lengthy sit-downs found the executive to be smart, energetic and ambitious. "He's just a very nice guy who doesn't lead with his ego," said Gosper of Terry, his first big hire since taking the reins of the New York office in September. "Good pedigree, good manner, and he just checks out well."
As part of the recruitment process, Terry, 39, also met TBWA vice chairman Tom Carroll and worldwide director of global strategy Richard Monturo. Gosper also sought the blessing of the office's largest client, Nextel. Terry will fill a vacancy left by the August exit of David Hackworthy, who moved to TBWA\C\D sister shop DDB in London.
"It's just a big opportunity," said Terry, who spent nearly 5 1/2 years at Publicis Groupe-backed BBH, working on Unilever's Axe, Diageo's Johnnie Walker and new business. "It feels like a team that is really pumped up. They've got some adrenaline, and they're ready to win."
At TBWA\C\D, Terry will join a management trio led by Gosper that includes executive creative director Gerry Graf. Chief among their tasks is expanding the $400 million shop's client base, which now includes the $250 million Nextel business, Masterfoods, Absolut and Embassy Suites.
Before BBH, Terry worked at Merkley (National Thoroughbred Racing Association, Travelers Insurance) and Ogilvy (IBM's eBusiness). He began his career in '95 as a junior account planner on MCI.