BBH Makes Another Media-Centric Hire

Bartle Bogle Hegarty, in an ongoing drive to evolve its media practice, has hired Lowe director of planning Greg Andersen in the new role of head of engagement planning in New York. New York becomes the second BBH office to create such a role, after London hired Kevin Brown as director of engagement planning last year.

Andersen, who starts Monday, succeeds media director Barry Lowenthal, who left in February for MDC Partners’ The Media Kitchen. Under Andersen, the 10-person department will expand and have greater and earlier influence in the creative development process, CEO Gwyn Jones said.