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NEW YORK Bartle Bogle Hegarty’s latest broadcast effort for Levi Strauss & Co. appears to take a lighter, more playful tone than ads of the recent past, perhaps owing to client chief executive Phil Marineau’s criticism of the agency’s previous “Stampede” spot, which featured a 20-something couple nearly engulfed by a herd of buffalo.
One new commercial from the New York shop, “Car,” depicts a guy trying to “tame” a car that’s “running wild,” while “Horse,” features a female horse-breaker and her steed testing the laws of “gravity and reality” in a fantasy setting, according to a Levi’s statement.
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