BOSTON Bartle Bogle Hegarty has switched Connecticut casino pitches, exiting the Foxwoods Resort Casino review in order to compete for the account of rival Mohegan Sun. Both clients spend an estimated $25 million on ads.
For Foxwoods, Havas' Arnold and Publicis' The Kaplan Thaler Group remain the last shops standing in a review for creative chores following BBH's departure. Another contender, Wieden + Kennedy, has also withdrawn.
In a statement, Foxwoods said that BBH and Wieden had pulled out, the former to pursue Mohegan Sun and the latter "due to logistical constraints." Neither BBH nor Wieden, both in New York, could immediately be reached for comment.
Boston-based Arnold is a unit of Havas, and Publicis Groupe owns New York's Kaplan Thaler.