NEW YORK Bartle Bogle Hegarty, following its addition of creative duties on British Airways, has withdrawn from JetBlue's creative and media review, a BBH representative confirmed.
BBH's New York office was pursuing JetBlue. The same office contributed to BBH's pitch for BA, a $100 million global account that the agency landed earlier this month.
JetBlue's estimated billings are $25 million.
Although the flight routes of the two airlines don't overlap, BBH's New York office will handle a chunk of BA's business, and, as such, the Publicis Groupe-backed agency decided to exit the JetBlue review.
BBH's departure leaves five New York-based contenders: WPP Group's JWT and independents Taxi, Amalgamated, mcgarrybowen and The Ad Store, the creative incumbent, said sources. The agencies either declined comment or could not be reached.
The media incumbent, Wieden + Kennedy in New York, is not defending. The shops were briefed last month [Adweek, Sept. 26], and final presentations are slated for next week.
JetBlue's review is being managed by New York consultancy Gilbert Taney Farley.