BBH, Axe Win Planning Prize

MIAMI Bartle Bogle Hegarty today won the Grand Prix for Axe’s “For Shame!” campaign here at the 2006 Jay Chiat Planning Awards sponsored by the American Association of Advertising Agencies.

BBH account planner Jonathan Bauer and account director Erin Riley were credited with the effort touting the Unilever brand’s Snake Peel men’s shower gel.

“The Grand Prix decision was not an easy one, since each of the three gold winners had their distinct merits,” said awards co-chair William Charnock, planning director at JWT.