BBH Airs First Work From U.S. Office

15 Humorous ESPN Nascar Spots Will Roll Out in Coming Months
NEW YORK–Bartle Bogle Hegarty is bowing an ad campaign for ESPN’s Nascar coverage, its first work since launching its U.S. office here at the beginning of the year.
Fifteen 15-second TV commercials touting the fun and machismo of car racing will roll out over the next several months with the tagline, “It’s about men. It’s about cars.” Print and outdoor ads will accompany the spots.
“When the client changed the brief from 30s to 15s, we decided to do quick gags consistent with the tagline,” said copywriter Stephanie Crippen, who developed the campaign along with art director K.P.