MILWAUKEE - Bender, Browning, Dolby & Sanderson/Milwaukee last week was named agency of record for Cellular One of Wisconsin and Illinois, a division of Bell South, Atlanta. The account includes management groups from the Milwaukee and Madison markets, which represents a newly-consolidated account. Billings were not disclosed, but are estimated at under $5 million. Sources said others pitching the account included Bloom FCA!, Dallas, Cellular One's national agency, and Knupp & Watson, Madison. BBD&S will handle creative, media and direct mail for Cellular One.
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