BBD&S Puts A Face To The News

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CHICAGO-Bender, Browning, Dolby & Sanderson is giving the Milwaukee Journal Sentinel a down-to-earth personality by profiling three of the newspaper’s employees.
Three TV spots that broke last week, initially in 60-second executions, continue a campaign begun in January, themed “If it happens. It’s here.”
While the agency’s earlier efforts sought to build public trust in the employee-owned newspaper, which was formed through the 1995 merger of the city’s morning and afternoon dailies, this second wave of ads takes a different approach.




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