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BBDS’ work for Schlage Lock and Midwest Express Airlines helped the Chicago shop enter a review that it subsequently won for Behr Process Corp.’s account.
BBDS topped six undisclosed competitors for Behr, a Santa Ana, Calif.-based subsidiary of Masco Corp., a company that markets paints and stains.
Behr sought an agency to develop a branding effort that would boost its name recognition among consumers, the company said. Behr previously handled advertising in-house and marketed brands mainly through Home Depot.
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